As part of its Apple Intelligence program, Apple plans to integrate Google's Gemini chatbot into its ecosystem, indicating a significant shift in its AI strategy.
According to Bloomberg's Mark Gurman, Apple will most likely announce a collaboration with Google by the end of the year to improve AI capabilities for iPhone customers.
The integration of Gemini AI will give iPhone customers a more varied AI experience, handling tasks and complementing existing capabilities such as Siri.
Apple intends to support multiple AI chatbots on its devices, including ChatGPT, which will be connected with Siri to provide the most relevant answers to user questions.
Users will be able to disable these AI functions, providing for a more traditional iPhone experience if wanted.
Apple's effort toward adopting premier AI technologies promises a more dynamic and interactive iPhone experience, as well as improved consumer happiness through robust AI capabilities.