SEMrush acquired Search Engine Land’s Parent company
SEMrush acquired SEL’s parent company, Third Door Media, and its sibling companies: Search Marketing Expo, MarTech.org, the MarTech Conference, and Digital Marketing Depot.
SEMrush, a leading content marketing SaaS Company and SEO tool, has acquired Search Engine Land (SEL) along with its Parent company, Third Door Media. Along with Search Engine Land, SEMrush has also acquired all other companies of Third Door Media: Search Marketing Expo, MarTech.org, the MarTech Conference, and Digital Marketing Depot.
This acquisition by SEMrush aims to enhance the content, resources, and industry insights for marketers. Search Engine Land will continue its mission to provide news and insights on search marketing. The integration between SEMrush and Search Engine Land, its parent company Third Door Media, and sibling companies (Search Marketing Expo, MarTech.org and the MarTech Conference, and Digital Marketing Depot) promises greater access to tools and education for marketers, enriching their strategies and business outcomes.
After the Acquisition, Search Engine Land will continue to bring independent news coverage, analysis, and contributions from Expert columnists. Danny Goodwill will continue as CEO of Search Engine Land, and Anu Adegbola will continue as Search Engine Land’s Paid Media Editor. Barry Schwartz will continue to write for Search Engine Land. And about MarTech.org and the MarTech Conference, most of the changes will affect those working behind the scenes on the MarTech team. The editorial and conference teams will remain in place as part of SEMrush.
“Similar to Third Door Media, SEMrush empowers high-performing marketers and businesses, and their commitment to helping others succeed made this an ideal fit,” said founder Chris Elwell. “This acquisition marks an exciting chapter for us, and by combining forces, we plan to enrich our digital marketing education and content offerings.”
“The addition of Third Door Media’s platforms to SEMrush’s portfolio not only enhances our content and educational offerings for our customers, it also substantially expands the reach of our world-class programming,” said Andrew Warden, Chief Marketing Officer at SEMrush. “This is all part of our commitment to inspire and equip both current and future generations of digital marketers with the know-how to succeed in an increasingly competitive landscape.”
While many marketers consider SEMrush a software provider, it also offers tools beyond software to enhance marketing strategies. Earlier this year, SEMrush launched its Enterprise SEO solution, providing larger teams with the advanced tools to elevate their SEO and search marketing efforts. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023, and Ryte and Exploding Topics earlier in 2024. This means these companies can anticipate more resources and insights together, making SEMrush and Third Door Media a solid partnership.
