Meta is reportedly developing its own search engine to reduce Meta’s dependency on already existing search engines Google and Microsoft.
Meta is reportedly developing its own AI – based search engine to reduce its dependency on the traditional or already existing search engines Google and Microsoft Bing. Meta is developing this search engine specially for Meta AI chatbot. Meta AI chatbot, which is integrated with social media apps like Facebook, Instagram and WhatsApp, is dependent on traditional search engines Google and Microsoft Bing for answering to user’s queries
The new search engine will provide conversational results and summaries of current events, and will deliver them through Meta AI Chatbot, according to the report of The Information. The main aim of developing this search engine is to provide an alternative for Chatbot by developing a web indexing system.
Reportedly a dedicated engineering team at Meta has been working for the past 8 months on this project to build a database for a new search engine to utilize. This step of Meta is seen as the revert of Meta’s struggle after apple introduced its App Tracking Transparency (ATT) feature in 2021 as per the reports of The Information(via Engadget).
The purpose behind the move of Meta developing its own search engine is to prevent a situation arose by cutting off from Web search providers Google or Microsoft Bing.
Along with Meta, Apple is also about to launch its own search engine
Not only Meta, but Apple is also about to launch its search engine “Pegasus”. As per a report by Mark Gurnman from Bloomberg, Apple is all set to improve its Web search abilities. Earlier, there was an agreement between Apple and Google, according to which Apple used Google as default search in the form of safari on all its devices such as iPhone, iPad, Mac and more.
This Agreement was beneficial for both the companies as google used to pay a hefty amount to Apple, leading towards significant contribution in revenue of the company. And Google ensured high search traffic from this agreement. However, this long partnership came to an end as the court deemed Google’s Dominant in the search engine market.
Apple has started working on indexing of web from many years via Siri for training Apple intelligence. These spectaculars led towards Apple’s approach for search engine to compete with Google.
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