AMD Uses AI for Next-Gen Computing: Focuses on Emerging Markets
According to a senior business executive, chip maker AMD wants to establish itself as a major participant in AI-enhanced personal computers (AIPCs) by making smart hardware improvements that will support potent new-age applications.
By combining technologies from CPUs, GPUs, and NPUs, it is adopting a comprehensive strategy and building a robust ecosystem that encourages the creation of potent AI applications.
“This broad approach allows AMD to serve various markets, from high-performance gaming systems to lightweight laptops, all enhanced with AI capabilities, said John Anguiano, Senior Director, Product Marketing at AMD.
The California-based corporation strengthened its position in computing and Artificial Intelligence (AI) technologies at its Tech Day event by revealing its most recent portfolio of Ryzen Series mobile and desktop CPUs.
Rivaling industry titans Intel, Apple, and Qualcomm, AMD is attempting to carve out a significant niche for itself in the expanding market for desktop and laptop AIPCs.
“AI as a whole and throughout AMD has more potential than just a technological one. It’s about enhancing our quality of life and work, increasing productivity, and assisting each person in concentrating on their areas of strength,” Anguiano stated.
Anguiano pointed out that this emphasis is especially important for nations like India, where quick adoption of new technology may greatly accelerate economic growth and raise living standards.
Neural Processing Units (NPUs), which are built into processors especially to perform AI tasks more effectively, are the cornerstone of AMD’s strategy. According to him, this change is affecting how computers operate and manage complicated tasks.
